about us
Former national newspaper journalist and author, Phil Shirley, founded thePRfirm in 2003, motivated by his passionate belief that every client has lots of great stories to tell.
Over the years we have won our clients coverage across all media around the world, and our down to earth, open and honest approach to PR has won us many friends. We take pride in our creativity, passion, energy and enthusiasm and we are committed to and driven by results.
We connect PR with business outcomes, using creative and strategic thinking to generate new ideas and applying strong project management for effective outcomes. We use core PR skills such as content creation and media management, and understand the growing importance of measuring PR success.
We are easy to work with and enjoy working in partnership with clients, using the combined skills of the team to exceed expectations. We like to challenge our clients to achieve more rewarding and creative results and gain a stronger foothold within their target audiences.
We practice the following values:
1. We respect each other and encourage the team to perform at its best.
2. We innovate and embrace change. When we find something that works, we adopt it quickly for the clients’ benefit.
3. We radiate energy, enthusiasm and positivity. We bring all our energies and expertise to a task.
4. We celebrate creativity and excellence. When we have a good idea we help it grow into reality.
5. We stand by ethics; doing what’s right, not what’s easiest. We maintain transparency with clients to keep them informed throughout the partnership.
6. How we grow is more important that how much we grow. We work hard to create a culture that is positive and sustainable.
7. We take responsibility and own the outcome of a project to make sure we reach its potential.